B.T.J.'s Corner

I have created an open e-learning course of Assertiveness training. You can check it on http://distance.ktu.lt/cdk/courses/4212/ . For the proper view use Internet Explorer or IE Tab add-on in Mozilla Firefox.

Are you a salesman? Do you want to sell your product or service? There are some points that will help you make your effort successful. You find a potential client and you make an appointment to present your company and product or service. There are four basic things you should keep in mind to make it successful: Become an expert in your client's business - he will recognize it and will appreciate it and it will help you to offer him appropriate products and services. Evade early discussions about your products or services - first find out as much as you can about the client. Prepare questions ahead of time. Sell your products, not the price! Then comes the meeting itself. First you should ask the client if the time is good for him for the meeting. You need him to pay full attention on you and not be distracted by other issues. You also shouldn't be too hasty with business (but you must get to it!). First you need to create a positive atmosphere, talk about family, hobbies, an...

There are some things everyone should be aware of before starting with marketing. They are more like advice. Specialization. You should not "specialize in everything" just to encompass as many customers as possible. You should specialize in a specific product or service, or in a portfolio of products or services. This way you can become a professional in your branch, you can get to know your market better, and the target customers for your products or services will become clearer and you will better understand their needs. Top condition. Before you start promoting whatever product, make sure it is in the top condition! If not, it will only bring bad reputation for your company. There are other ways how to promote your product or service. Marketing is not the only way. There are other and usually cheaper ways as well. For example writing articles in specialized magazines about your company, in newspapers or on TV - but you need to have something special to offer to them, so...

Marketing is a very frequent word nowadays. It is inseparable when talking about business. It is an essential factor if you run a company and you want to make profit. Everyone is talking about marketing analyses, marketing studies, marketing plans, marketing strategies, internet marketing and other marketing topics. But what exactly is marketing? The first thing that hits our eyes is the similarity with the word "market" - and it really is related to it. Original meaning of the term "marketing" is namely going to market to buy or sell products. But the meaning has slightly changed in time. It is still connected to the market, but it is not shopping itself anymore. Marketing is a business term which refers to promoting one's products in market. This promoting encompasses especially advertising, branding, and public relations among others. It is a process when you try to highlight your products, and try to get into customers' subconscious. Nowadays there are l...

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