Advice for Marketing Part I: What is Marketing?

Marketing is a very frequent word nowadays. It is inseparable when talking about business. It is an essential factor if you run a company and you want to make profit. Everyone is talking about marketing analyses, marketing studies, marketing plans, marketing strategies, internet marketing and other marketing topics. But what exactly is marketing?

The first thing that hits our eyes is the similarity with the word "market" - and it really is related to it. Original meaning of the term "marketing" is namely going to market to buy or sell products.

But the meaning has slightly changed in time. It is still connected to the market, but it is not shopping itself anymore. Marketing is a business term which refers to promoting one's products in market. This promoting encompasses especially advertising, branding, and public relations among others. It is a process when you try to highlight your products, and try to get into customers' subconscious. Nowadays there are loads of products in every market branch. There are also many services providers. Therefore if you want to sell your products or services and become successful, you need to incorporate marketing in your business plans.

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